Understanding people’s experiences to identify pain points and improve cash assistance programmes.
This tool focuses on how to conduct a User Journey analysis. User journeys help you understand people’s experiences of receiving assistance from their perspective, including people’s diverse needs, expectations, feelings, fears, and motivations at each step of the cash intervention.
The tool includes a step-by-step guide to run a 1.5-hour workshop on User Journey analysis, covering preparation, group work on persona journeys, stepping into personas’ shoes, brainstorming solutions, and developing an action plan.
